Max would then welcome you back and ask what you’re in the mood to watch.

It would sit in its dedicated space, waiting to be interacted with. This wasn’t a feature that was shoved onto users. Netflix empowers customers to help with this here: As for using the data you’re given, Netflix has shown us a number of ways to use only the most necessary data points to create a very personal experience.įirst, you need to start collecting data that’ll help you refine the experience. Personalization is one of those things consumers actually look for in the user experience - and the better a website can deliver on it, the more loyal they’ll be as customers.Īs far as being responsible with user data, that’s up to you and your clients to manage. If that happened, I think consumers would be just as outraged. There’s nothing in these laws that’s telling us to stop collecting user data. What’s happening is that consumers want businesses to more carefully protect their data.

And while it might feel like we’re losing control over all that big data we’ve gained access to in recent years, that’s not really the case. Use Your Data to Create a More Personal UXĮvery year, it seems like we have a new law that sends web designers and business owners scrambling to strengthen their website privacy and security policies. With a clean and clear interface, and a benefits-driven message, there’s no reason a user should have any problems getting through this process nor should they have any doubts along the way.Ģ. The final step is just as minimally designed.

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